Ford Focus Entering the Market in Indonesia with Gasoline and Diesel Engines

PT Ford Motor Indonesia (FMI) strengthen penetration of the passenger car market segment by offering middle-class variants Focus 5. Individual Focus Ghia sedan is a 2.0 liter and motorized Hatchback car or five-door variant with a 2.0 liter gasoline engine, 1.8 liter and 2.0 liter TDI diesel.

Although the Focus is a new (minor change) will be launched mid next month (March), all variants have been introduced to journalists. In fact, the journalists simply do not see her car with some new machine, but also trying to direct the performance of Focus, in the street in the city, and the toll Sentul circuit, and out of town (top) for 2 days, namely 11 and 12 of February .

Ford Focus was introduced directly by Presdir FMI Will Angove and Marketing Director Davy Tuilan. According to Will Angove, Ford is trying to make a breakthrough by offering different variants, the diesel plant Hatchback.

"If you dare not, we must try. Hatchback This is the first diesel plant in Indonesia. Diesel engines that we use TDI or common rail with the ability to not less than the gasoline engine. Diesel engine is the future because of the friendly environment," Will Angove clear. According to Will, adding Ford diesel engine variants in the Focus because it is consumer demand in Indonesia.

Focus has been imported in the form of so (CBU) by FMI from the Philippines. "In ASEAN, for passenger cars, we have a factory in the Philippines," said Angove. With the import from the Philippines, Ford sales price more competitive than when imported from non-ASEAN countries such as Australia.

However, Ford appears difficult to set prices for this newest product. "When we make a plan to import cars, the U.S. dollar still Rp 9,200. With such a rate, the price can be below Rp 300 million. U.S. dollar is now close to Rp 12,000. We must adjust the price. Certainty we announce the launch, "said Davy Tuilan.

All Focus variants are marketed in Indonesia, Hatchback and sedan, both petrol and diesel, using the transmission system automatic with double cluth or double clutch. Ford called "Powershift".

Variants with more engine, Ford expects Focus competitive with the competitors, the Honda Civic, Mazda 3, Toyota Altis, Mitsubishi Lancer, Nissan Latio, and generally use the 1.8 engine and 2.0 liter.

Added, the 2009 Focus is a facelift or minor change since the two first marketed in September 2005. "However, the change this time is greater than the first," Davy Tuilan go.

Changes in the light of the new Focus is the front face. According to Ford, the new version of the design elements kinetic. This looks at the trapecium under the large front bumper, which is becoming a trend in the car and sedan Hatchback today. Other changes are bonnet, gril top (with the larger Ford logo).

Specifically for diesel engines, according to Will Angove, taken from a diesel engine that Ford made in Europe. Added value offered from this diesel engine, the fuel consumption is economical. Section, using the common rail diesel engine, turbo intercooler, torque generated Nm/2.000 reach 320 rpm. Terrible, torque was obtained in the lower rounds. Ford calls this engine diesel with DuraTorq.

As a comparison, 2.0 liter gasoline engine that is used Focus Duratec-called yield-torsi 185 Nm at 4500 rpm. The energy does not vary much. DuraToq produce PS@4.000 of 136 rpm, while fuel 145 PS@6.000 rpm.

Nevertheless, the consumption of fuel Focus Hatchback TDI, named TDCi, claimed fuel consumption of 17.2 km / liter. Dites time journalist, the results do not differ greatly, 17.24 km / liter.